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Dental Practice Consulting Nationwide
From the book by JoAnne Tanner, MBA

The Smart Dentist's Guide to Buying a Dental Practice

Charts & Figures, in full color. Every benchmark and table from the book, now interactive. Explore the numbers that separate a strong dental practice acquisition from an expensive mistake.

24
Charts & Tables
10
Chapters Covered
1
Buyer's Checklist
Introduction

Two $1 Million Practices, Very Different Outcomes

Two practices can post identical collections and be worth completely different amounts. The headline number tells you almost nothing. What matters is underneath it: the patient base, hygiene strength, insurance mix, and new patient flow.

Same Collections, Different Engines

MetricPractice APractice B
Annual collections$1,000,000$1,000,000
Active patients6001,900
Hygiene production20%35%
Insurance structurePrimarily discounted lower-network plansDiversified / lower-network dependency
New patients per month828
Estimated owner income~$120,000~$300,000+

New Patients per Month

Estimated Owner Income

Same headline number. Fundamentally different opportunities. Practice B carries more than three times the patient base and far stronger new-patient flow, which is why its owner income can run more than double Practice A's on the same collections.

The two-practice comparison above is an illustrative example for educational purposes.

Chapter 4

The Numbers That Matter

Production, collections, procedure mix, hygiene, and accounts receivable are where a practice tells you the truth about its health. These are the benchmarks every buyer should pull and read closely.

Production vs. Collections, Three-Year Summary

ProductionCollections

The gap between production and collections is widening: the collection rate slipped from 90% to 87% over three years. A falling collection rate can signal weak financial policies or rising insurance write-offs.

Transferable Procedure Mix

83% transfers to the buyer
  • Transferable production 83%
  • Buyer does not perform 17% Roughly $350K of $2.0M

If the seller produces $2.0M but the buyer does not perform $350K of those procedures, the effective transferable production is closer to $1.65M.

Hygiene Production as a % of Total

Hygiene should drive 30 to 35% of total production in a healthy practice. Below 25% often points to weak recall and undertreated periodontal disease.

Accounts Receivable Aging, Healthy Distribution

The further receivables age, the less likely they are to be collected. A healthy practice keeps the bulk of A/R current and very little past 90 days.

Production per Active Patient

MetricPractice APractice B
Annual production$1,200,000$1,200,000
Active patients9001,600
Production per patient$1,333$750
Production if raised to $1,000 / patientAlready exceeded$1,600,000
Growth potentialLimitedStrong

Active Patient Base, Same Production

Two practices with identical production can have very different futures. Practice B's larger, lightly-treated base of 1,600 patients has far more room to grow per patient; Practice A's 900 heavily-treated patients are already near their ceiling.

Chapter 5

Insurance Participation

Insurance participation quietly sets the ceiling on profitability. The same procedures pay very differently across plans, and a single network decision can move six figures of net income.

Network Reimbursement Reduction vs. Full Fee, Common Procedures

The same clinical work, performed identically, is reimbursed far less under a lower contracted tier. The drop is steepest on high-value procedures like implants and orthodontics.

Sample Network Reimbursement Reduction vs. Full Fee, Common Procedures

ProcedureReduction: Higher vs. Lower Contracted Tier
Crown20–25% lower
Implant crown40–50% lower
SRP (4+ teeth)40–45% lower
Implant placement35–40% lower
Comprehensive ortho (adult)30–35% lower
Occlusal guard40–45% lower
Adult prophy20–25% lower

Income Impact: Higher-Tier to Lower-Tier Transition

On a $2M practice, a roughly $200K drop in collections from a higher-tier to lower-tier reimbursement shift can cut net income from about $350K to $150K. Insurance participation is not a clerical detail; it is one of the largest levers on owner income.

Detailed Fee Schedule Analysis, Full-Fee vs. Network-Discounted (Actual Practice Evaluation)

CodeProcedureHigher-Tier ProductionLower-Tier ProductionRevenue Gap
D0120Periodic oral evaluation$31,720$15,860-$15,860
D0150Comprehensive oral evaluation$4,902$1,995-$2,907
D0274Bitewing (four images)$41,322$22,116-$19,206
D1110Prophylaxis (adult)$93,799$70,591-$23,208
D2330Resin – 1 surface, anterior$4,984$2,688-$2,296
D2331Resin – 2 surfaces, anterior$5,150$2,800-$2,350
D2332Resin – 3 surfaces, anterior$3,248$1,862-$1,386
D2335Resin – 4+ w/ incisal angle$876$483-$393
D2391Resin composite – 1s, posterior$18,718$10,192-$8,526
D2392Resin composite – 2s, posterior$42,064$22,704-$19,360
D2393Resin composite – 3s, posterior$10,222$5,890-$4,332
D2740Crown – porcelain/ceramic$79,800$63,675-$16,125
D2950Core buildup, incl. pins$11,808$5,945-$5,863
D4341Perio SRP – 4+ per quad$23,808$13,536-$10,272
D4910Periodontal maintenance$37,399$25,351-$12,048
D6010Surgical placement, implant$20,647$12,727-$7,920
D6056Prefab abutment$13,750$7,986-$5,764
D6066Implant crown – porcelain/metal$30,533$16,606-$13,927
D6071Abutment crown – porcelain/metal$3,012$1,390-$1,622
D8040Limited ortho, adult$3,707$1,732-$1,975
D8080Comprehensive ortho, adolescent$58,128$45,216-$12,912
D8090Comprehensive ortho, adult$238,620$154,488-$84,132
D8220Fixed appliance therapy$885$374-$511
D8680Orthodontic retention$679$253-$426
D9944Occlusal guard$15,147$8,370-$6,777
TotalAll 25 codes above$794,928$514,830-$280,098
$794,928
Production at higher contracted tier
$514,830
Same work at lower contracted tier
-$280,098
Annual revenue gap
35%
Estimated reduction in collections
Chapter 6

The Hygiene Department

Hygiene is the engine room of a healthy practice. It drives recall, diagnosis, and a large share of doctor production. These benchmarks show what strong looks like.

Hygiene Production Benchmark

A reinforcement of the Chapter 4 benchmark: healthy hygiene runs 30 to 35% of total production.

Hygiene Reappointment Rate Benchmarks

The reappointment rate is the single best measure of recall health. Below 70% needs immediate attention.

Financial Impact of a Single Hygienist

At $1,200 per day across 192 days, direct hygiene production is about $230K. With a 2x multiplier for doctor treatment generated through hygiene diagnosis and recall, one productive hygienist can drive roughly $690K in total annual impact.

Chapter 7

Evaluating the Team

Payroll is usually the largest controllable expense in a dental practice. These ranges show where a well-run team typically lands as a percentage of collections.

Team Payroll Benchmarks, % of Collections

Total team payroll above roughly 32% of collections deserves a closer look at staffing levels, scheduling efficiency, and fee schedules.

Chapter 8

Technology and Systems

The practice management system and the equipment behind it carry real risk and real cost. Know which reports to pull and how much useful life is left in the hardware.

Essential Reports From the Practice Management System

ReportWhat It Reveals
Production by Procedure CodeClinical mix and procedure concentration
Production by ProviderRevenue distribution across doctors and hygienists
Collections ReportProduction vs. actual collections over time
A/R Aging ReportFinancial policy effectiveness and collection patterns
Active Patient ReportTrue size of the engaged patient base
Hygiene Reappointment RateRecall system strength and patient retention
Adjustment ReportWrite-off patterns and financial policy gaps

Dental Equipment, Typical Lifespan

Aging equipment is a future capital cost. Map the age of major assets against these ranges to estimate upcoming replacement spending.

IT Infrastructure Evaluation

AreaKey Questions to Ask
Server and NetworkIs the server still under manufacturer support? How old is it?
WorkstationsCan the computers run current practice management software reliably?
Backup SystemsIs patient data backed up automatically and stored off-site?
CybersecurityAre firewalls, antivirus, and HIPAA-compliant protections current?
Software IntegrationDo the imaging systems and PMS communicate properly?
Upgrade CostsWhat would it cost to bring the system fully current?
Chapter 9

Putting It All Together

A disciplined buyer requests the same core reports every time, watches for the same warning signs, and looks hard at how concentrated the practice is on any single payer.

12 Reports Every Buyer Should Request

#ReportWhat It Reveals
1Production by Procedure CodeClinical mix and procedure concentration
2Production by ProviderRevenue distribution by doctor and hygienist
3Collections ReportProduction vs. actual revenue over time
4Adjustment ReportWrite-off patterns and financial policy gaps
5A/R Aging ReportCollection effectiveness and financial policy strength
6A/R Credit Balance ReportHidden liabilities owed back to patients or insurers
7Active Patient ReportTrue size of the engaged patient base
8New Patient ReportMonthly new patient flow over 24 months
9Hygiene Reappointment RateRecall system strength and patient retention
10Unscheduled Treatment ReportDiagnosed but unaccepted treatment opportunity
11Insurance Participation ReportPlan mix, concentration, and reimbursement levels
12Fee Schedule and UtilizationFee competitiveness and scheduling efficiency

Early Warning Signs to Investigate

Warning SignWhat It May Indicate
Production far exceeds collectionsHeavy write-offs, weak financial policies, or insurance compression
Production spike the year before saleAccelerated treatment or delayed diagnosis being completed
Under 1,000 active patients with high productionHeavily-treated base with limited future restorative demand
A/R over 90 days exceeds 10% of totalWeak collections culture and financial policies not enforced
Declining new patients over 24 monthsShrinking pipeline and weakening community presence
A single plan over 50% of collectionsHigh concentration risk if reimbursement or status changes
Hygiene production below 25% of totalUnderutilized hygiene, weak recall, undertreated perio disease
Significant procedures the buyer does not performEffective production lower than reported production
Routine co-pay write-offsRevenue leakage, compliance risk, financial policy breakdown

Payer Mix and Insurance Concentration

58% in a single plan
  • Full-Fee Plan A 58% Single-plan dependency risk
  • Network Plan A 14%
  • MetLife 11%
  • Other insurance 9%
  • Fee-for-service 8% Opportunity to grow

Payer Mix Analysis, Insurance Concentration (Actual Practice Evaluation)

Insurance Plan% of CollectionsRisk Level
Full-Fee Plan A58%High  single-plan dependency
Network Plan A14%Moderate
MetLife11%Moderate
Other insurance9%Low
Fee-for-service8%Low  room to grow

When one plan drives 58% of collections, the practice is exposed: a single change to that plan's reimbursement or status can reshape the entire income picture. Concentration above 50% in one payer is a clear due diligence flag.

Chapter 10

Working With Advisors

No single advisor sees the whole picture. Knowing what each one covers, and what they leave out, is how a buyer avoids blind spots between the financial, legal, lending, and operational layers.

What Each Advisor Brings, and What They Don't

AdvisorPrimary FocusWhat They Typically Don't Review
Practice BrokerMarkets the practice, coordinates the transactionRepresents the seller, not the buyer
Dental CPATax returns, P&L, overhead, projectionsOperational reports from the PMS
AttorneyPurchase agreement, lease, employment docsClinical or operational performance data
LenderCollections history, buyer creditworthinessPatient base trends and operational health
Dental Practice ConsultantOperational reports, systems, practice healthLegal documents and tax structuring

Questions to Ask Before Engaging Each Advisor

AdvisorQuestions Worth Asking
Dental CPAHow many dental practice acquisitions have you supported in the last 12 months? What overhead benchmarks do you use? Have you ever identified a financial red flag that changed a deal?
AttorneyHave you reviewed dental practice purchase agreements specifically? What lease provisions do you look for in dental transitions? How do you approach non-compete language?
LenderDo you specialize in dental practice lending? How do you evaluate practices with declining patient bases? What year-one cash flow scenarios do you model?
Dental Practice ConsultantWhat operational reports do you request during due diligence? How do you evaluate hygiene department health? Have you found issues that were not visible in the financials?

The Complete Advisory Team

LayerCovered ByWhat It Reveals
FinancialDental CPATax performance, overhead, profitability, projections
LegalAttorneyPurchase terms, lease protections, employment obligations
LendingDental LenderFinancing structure, cash flow modeling, debt service
OperationalPractice ConsultantPatient base health, hygiene systems, production patterns
Buyer's Toolkit

Due Diligence Checklist

Track your report requests as you evaluate a practice. Your progress is saved in this browser, so you can return to it later. Request every item in writing from the seller or broker before the letter of intent.

Buyer's Due Diligence Checklist

0 of 10 complete

Request all items in writing from the seller or broker prior to the letter of intent.

By JoAnne Tanner, MBA

Want the full playbook behind these numbers?

These charts are the reference layer. The book walks through how to read each one, what to ask, and how operational due diligence protects you from an expensive mistake. Get your copy, or download the full-color charts to keep on hand.